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Marketing Operations and Marketing Technology Director
hace 2 meses
We are seeking a highly skilled Marketing Operations and Marketing Technology Manager to join our team at Amadeus. As a key member of our Marketing Operations team, you will be responsible for delivering best-in-class marketing activities and processes that help to achieve the Travel Unit's ambitions.
Key Responsibilities- Marketing Operations
- Manage contractual relations with 3rd parties on topics such as Mar Tech, Translation, and Learning and Development.
- Collaborate with TU MKT and RevOps to track marketing performance using key operational metrics.
- Work closely with other TRU marketing managers to track and maximize resource allocation and utilization for assigned tasks.
- Contribute to the definition of the tracking methodology for marketing activities.
- Mar-Tech
- Oversee the marketing technology stack, including project management, implementation, evolution, administration, and governance.
- Own the end-to-end Marketing digital transformation, vision, priorities, and roadmap.
- Lead the strategic execution and follow-up of marketing digital initiatives.
- Ensure the MarTech stack is fully operational and act as SPOC for the MarTech vendor(s) for needed improvements and maintenance.
- Support the Travel Unit Marketing team in showcasing their contribution to revenue growth.
- Marketing Campaigns (Digital)
- Platform management: Be responsible for any new requests or needs for the Platform, including future integrations, roadmap management, and channel.
- User Management: User upskilling and adoption, User functional support (First level support).
- Forms: Change Request Management (run), Animate MKT community creating form.
- Define and ensure adoption of best practices and business rules for creating effective and efficient forms.
- Marketing Data Governance
- Act as Data Owner for MKT data (Customer Profile & Attributes).
- Ensure clear rules and processes are defined to govern such data.
- Be accountable for target Data Quality levels and ensure everyone in the organization consumes this data from the Single Source of Truth.
- Bachelor's degree in business, engineering, or related field/master's degree preferred.
- At least 10 years of experience in driving strategy and/or implementation of Marketing Technologies.
- Track record of engaging with and successfully influencing senior leaders on challenging topics.
- Track record of driving high performance from teams, with or without direct reporting line/management responsibility.
- Strong knowledge of the travel industry, and good understanding of Amadeus organization and businesses.
- Ability to ramp up on new business areas/functions rapidly.
- Good understanding of latest tools and technology trends.
- Fluency in English.
- Knowledge/experience in Marketing Technology - MarTech - Salesforce Marketing Cloud, Adobe, Eloqua, etc.
