Marketing Operations and Marketing Technology Manager
hace 3 semanas
Marketing Operations and Marketing Technology Manager
About the RoleWe are seeking a highly skilled Marketing Operations and Marketing Technology Manager to join our team at Amadeus. As a key member of our Marketing Operations team, you will be responsible for delivering best-in-class marketing activities and processes that help to achieve our ambitions and ensuring that we work with the best possible technology and tools for this purpose.
Key Responsibilities- Manage contractual relations with 3rd parties mainly on following topics: Mar Tech / Translation / Learning and Development
- Collaborate with TU MKT and with RevOps in tracking marketing performance with key operational metrics (e.g. defining common SLAs, developing processes by identifying and analyzing gaps and best practices to ensure efficiency, etc.)
- Works closely with other TRU marketing managers to track and maximize resource allocation and utilization for assigned tasks
- Contribute to the definition of the tracking methodology for marketing activities, that will be used to measure performance to define overall marketing success.
- Oversee marketing technology stack (including project management, implementation, evolution, administration, governance)
- Own the end-to-end Marketing digital transformation, vision, priorities, and roadmap.
- Lead the strategic execution and follow-up of marketing digital initiatives.
- Ensure MarTech stack is fully operational and acts as SPOC for the MarTech vendor(s) for needed improvements and maintenance
- Gather business requirements from the Marketing community (Inc. Product Market Management, Corporate Marketing) and measure the performance of marketing activities through the MarTech stack.
- Platform management: Business platform owner/ Platform governance (within channel governance). Be responsible for any new requests or needs for the Platform including future integrations, roadmap management and channel. Arbitrate priorities and backlog management (inc. Change requests)
- User Management: User upskilling and adoption (All training needs), User functional support (First level support)
- Forms: Change Request Management (run) Animate MKT community creating form. Define and ensure adoption of best practices and business rules for creating effective and efficient forms (example: recommendation of hidden field for campaign ID)
- Act as Data Owner for MKT data (Customer Profile & Attributes). Ensure clear rules and processes are defined to govern such data, be accountable of target Data Quality levels and ensure everyone in the organization consumes this data from the Single Source of Truth. Works in coordination with Customer Data Owner in RevOps
- Act as Data Steward for MKT Data (Customer Profile & Attributes). Coordinate the execution of data quality activities to achieve the Data Quality Targets stated by Data Owner. Works in coordination with Customer Data Steward in RevOps.
We are looking for a highly skilled and experienced professional with a strong background in marketing operations and technology. You will have a proven track record of driving strategy and/or implementation of Marketing Technologies, engaging with and successfully influencing senior leaders on challenging topics, and driving high performance from teams. You will also have a strong knowledge of the travel industry, and good understanding of Amadeus organization and businesses.
What We OfferWe offer a complete rewards offer, including bonus, equity, pension plan, travel, life and healthcare insurance, as well as lunch and transport allowance and other benefits. We also offer a truly global DNA, great opportunities to learn, a caring environment, a flexible working model, a diverse and inclusive community, and a critical mission and purpose.
#LI-EMEA
Diversity & Inclusion
Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience. Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.
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