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We are seeking a highly skilled Marketing Manager - Science and Technology Programs to join our team at IE University. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to promote our science, technology, and data programs.
Key Responsibilities- Develop and implement comprehensive marketing plans to promote science, technology, and data programs, aligning with overall strategic goals.
- Collaborate with academic departments to understand the unique offerings of science, technology, and data programs and develop targeted marketing strategies.
- Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for science, technology, and data programs.
- Manage the marketing budget for science, technology, and data programs, ensuring efficient allocation of resources to maximize ROI and value generation.
- Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
- Oversee the successful launching of new science, technology, and data programs, coordinating with relevant stakeholders to ensure smooth execution.
- Monitor and report on the effectiveness of marketing campaigns for science, technology, and data programs, making data-driven decisions to optimize performance.
- Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
- Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
- Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of science, technology, and data programs, ensuring alignment and synergy.
- Master's degree from a top university in Science, Technology, Data Science, Marketing, or a related field.
- 5+ years of experience in marketing, preferably in higher education or the science, technology, or data industries.
- Professional experience in a science, technology, or data-related field, or academic study in these areas.
- Strong analytical skills and experience with market research and data analysis.
- Excellent communication and interpersonal skills.
- Proven ability to manage budgets and optimize resource allocation.
- Experience in developing and executing strategic marketing plans.
- Ability to work effectively in a cross-functional team environment.
- Proficiency in digital marketing tools and platforms.
- Strong project management skills.
- Creative thinking and problem-solving abilities.
- Industry expertise in the science, technology, or data fields.
