Digital Growth Marketing Strategist for Southern Europe
hace 18 horas
AB Tasty is a leading global provider of AI-powered experience optimization solutions. Our platform empowers brands to create seamless customer experiences through personalization, experimentation, recommendations, and search.
We have 12 offices across the globe, serving world-leading brands such as Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH. As the Head of Digital Growth Marketing for Southern Europe, you will lead growth strategies and go-to-market initiatives across France, Spain, and Italy.
Key Responsibilities:- Develop and execute demand generation programs with messaging tailored to specific personas and target audiences.
- Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing, and partner-based marketing.
- Plan and manage multi-channel lead generation campaigns, focusing on partner and ideal customer profile targets in Southern Europe.
- Owning the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans.
The ideal candidate has 5+ years of experience in digital demand generation strategy within high technology B2B enterprise software or SaaS. Strong leadership skills, excellent communication, collaboration, and planning skills are essential.
What We Offer:- Huge impact: By developing the publicly accessible SaaS platform used by all our clients, you'll have a direct impact on the company's success.
- International reach: Our audience is widely international, and our team is too. Although our HQ is located in France, our company language is English.
- Continuous education: We offer many opportunities for each employee to learn and grow from a mix of professional and non-professional topics.
- Lots. Of. Fun.: Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes, parties, and a company-wide retreat every year.
$120,000 - $150,000 per year (estimated salary range based on industry standards)
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