Southern Europe Growth Marketing Leader

hace 21 horas


Madrid, Madrid, España Ab Tasty A tiempo completo

About the Role

As the Head of Growth Marketing for Southern Europe, you will be responsible for leading growth strategies and go-to-market initiatives across multiple regions, including France, Spain, and Italy. Your primary goal will be to acquire and move prospects and customers down the funnel, ultimately generating pipeline and revenue.

Key Responsibilities:

  • Lead acquisition campaigns across multiple channels from ideation to reporting, including Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp) and Organic (Social Media) platforms.
  • Develop and execute demand generation programs (events, partner marketing, advertising) with messaging tailored to specific personas and target audiences.
  • Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing (ABM), and partner-based marketing (PBM).
  • Plan and manage multi-channel lead generation campaigns, with a focus on partner and ideal customer profile (ICP) targets in Southern Europe.
  • Own the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans.
  • Oversee and coordinate key tradeshows and events across France, Spain, and Italy, ensuring strategic partner involvement.
  • Create and orchestrate co-marketing activities with key partners in Southern Europe to drive demand and generate new business pipeline.
  • Improve lead nurturing streams to ensure smooth progression through the sales funnel.
  • Collaborate with the global content team to adapt and activate content for the French, Spanish, and Italian markets.

Your Skills and Qualifications:
  • You have excellent leadership and communication skills, with the ability to motivate and guide a team.
  • You have strong analytical and problem-solving skills, with the ability to analyze campaign performance and identify areas for improvement.
  • You are proficient in digital marketing tools and technologies, with experience in creating and executing successful marketing campaigns.
  • You have a deep understanding of the Southern European market, with knowledge of the region's cultural, economic, and social trends.

What You Will Get:
  • A competitive salary of €120,000 per year, depending on experience.
  • The opportunity to work with a global leader in AI-powered experience optimization solutions.
  • A dynamic and supportive team environment, with opportunities for professional growth and development.

About Us:
Ab Tasty is a global leader in AI-powered experience optimization solutions, empowering brands to build better experiences on their websites and apps. With 12 offices across the globe, we offer web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Our customer roster includes world-leading brands such as Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH among others.

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