Senior Product Marketing Lead

hace 2 días


Barcelona, Barcelona, España EcoVadis Germany GmbH A tiempo completo
Job Description
The VP of Global Product Strategy will lead our global product strategy and execution, driving customer and revenue growth with a differentiated go-to-market strategy, world-class messaging and positioning strategy, and garnering market insights to inform product strategy and sales execution.

Key Responsibilities:
  1. Develop the global messaging framework to support the current and future multi-product vision.
  2. Create a highly differentiated go-to-market strategy with regional marketing, sales, and product to strengthen our leadership and win new markets and segments.
  3. Develop meaningful customer insights and personas for all audiences, understanding the buyer, pain points, and differentiated value, including segmentation and persona development.
  4. Create a feedback loop between product/marketing/sales to translate market feedback and the voice of the customer to help shape the product roadmap.
  5. Drive pricing and packaging strategy in partnership with product and Rev Ops.
  6. Contribute and work actively to drive product strategy and roadmap in partnership with the product leadership team.
  7. Think ahead and be up to speed on trends, market, and regulations to help inform product strategy and GTM, conducting market research as needed to drive product, GTM, and company strategy.
  8. Develop sales enablement and training materials for new products and features in collaboration with regional marketing.

Required Skills and Qualifications:
  • 12+ years of experience in product marketing or a related field, 7+ years leading and developing teams.
  • Bachelor's degree in business or a related field; MBA preferred.
  • Proven success leading product marketing in a high-growth multi-product SaaS company in the enterprise and SMB space; global experience is required.
  • Demonstrated ability to influence and drive organizational change and successful introduction of scalable and repeatable product marketing processes and framework.
  • Experience driving global GTM strategy with product and rev ops.
  • Skilled at simplifying complexity, experienced storyteller able to develop a memorable narrative for our products and different personas.
  • Player coach with the ability to teach and mentor the team.
  • Experience managing multiple product lines across different personas and geographies.
  • Domain expertise or prior experience in sustainability, supply chain, or GRC.

Benefits:
  • International and friendly work environment.
  • Hybrid work model for colleagues living near our offices (4 days per month); otherwise, remote in the country hired in.
  • Home office allowance program.
  • 90-day working from anywhere policy.
  • Meals and transportation vouchers (Cobee card).
  • Health, wellness, and dental benefits.
  • Unlimited and completely confidential sessions with psychologists and online well-being programs.
  • Employee referral bonus policy.
  • Paid moving day (1/year).
  • Access to online learning library.
  • Virtual and in-person team building events.

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