Senior Product Marketing Director

hace 2 semanas

Barcelona, Barcelona, España Protonmail A tiempo completo

At Proton, we're committed to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online. As a Senior Product Marketing Manager, you'll play a critical role in shaping our B2B offering and driving growth for our customer base.

About the Role

We're seeking an experienced marketer with leadership attributes to join our team. You'll be responsible for managing all things marketing to grow our customer base and revenues. This includes shaping marketing strategy, executing on programs and campaigns, and working across the spectrum of the marketing team from brand to paid acquisition, and SEO to social.

Responsibilities
  • Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
  • Shape the value proposition of the product with a deep understanding of a user's jobs to be done, always aspiring to redefine the category with what we put out there.
  • Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
  • Responsible for developing the marketing strategy and plan for a given product, and ensuring that is well-tuned to growth goals and product roadmap.
  • Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively.
Requirements

To succeed in this role, you'll need:

  • Strong experience of experience in a product marketing role in B2B SaaS, preferably SMB and mid-market in online privacy, cybersecurity and/or productivity contexts.
  • Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
  • Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
  • Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
  • Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
  • Proven track-record in building lead pipeline for B2B SaaS companies at scale, particularly in SMB and mid-market.
About Proton

We believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We're committed to fostering an inclusive environment where all individuals feel valued and empowered. Our values are built around creating equal opportunities, promoting open dialogue, and supporting continuous learning.

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