Senior Product Marketing Strategist

hace 2 días


Barcelona, Barcelona, España Docplanner A tiempo completo

Job Overview

Docplanner, a leading provider of solutions for individual doctors and patient management systems for clinics in Europe and Latin America, seeks a Senior Product Marketing Strategist to lead strategic initiatives that unify marketing efforts across segments, drive growth, and integrate product offerings.

About the Role

This role involves overseeing the marketing funnel, mentoring the Product Marketing team, and positioning Docplanner's AI product suite to accelerate new business acquisition and customer retention.

The ideal candidate will have experience optimizing marketing funnels and utilizing performance marketing channels to drive top-of-funnel growth, with a focus on healthcare, SaaS, or technology sectors. They should also be familiar with key markets in Europe and Latin America, with an understanding of regional differences in healthcare systems and buying behaviors.

Responsibilities

  • Unify marketing strategies for individual doctors and clinics, ensuring a consistent approach that spans from top-of-funnel awareness to sales enablement.
  • Develop messaging that resonates with both small practices and larger clinics based on their unique needs and market dynamics.
  • Create targeted product packaging and storytelling that helps go-to-market teams differentiate the right offerings for various customer profiles.
  • Leverage Docplanner's AI product suite to position advanced capabilities in marketing campaigns to speed up new business acquisition.
  • Collaborate with clinics teams to integrate multiple acquired solutions into a cohesive offering, seeking opportunities to drive growth and efficiency.
  • Work closely with growth and sales teams to improve conversion rates by providing documentation on product benefits and developing playbooks for high-impact selling.

Requirements

  • Experience optimizing marketing funnels and utilizing performance marketing channels to drive top-of-funnel growth.
  • Familiarity with key markets in Europe and Latin America.
  • Analytical mindset, capable of using data to measure campaign success and inform decision-making.
  • Strong communication skills with a talent for crafting narratives that make complex products easy to understand and sell.

What We Offer

  • A competitive salary of $120,000 - $150,000 per year, depending on experience.
  • True flexibility and work-life balance, including remote work options and flexible working hours.
  • Paid time off according to location of work and additional paid holiday on birthday or work anniversary.
  • Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.


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