Strategic Product Development Lead
hace 1 mes
Job Description
We are seeking a Strategic Product Development Lead to join our team at CSL Behring. This is an exciting opportunity to drive product development and lead cross-functional teams to deliver outstanding results.
The Opportunity:
As a Senior Product Manager, you will be responsible for developing and implementing local marketing plans to achieve sales, profit, and market share objectives. You will work closely with multiple business functions and external stakeholders to ensure coordination of activities and develop promotional materials based on product strategy.
The Role:
- Develops and implements effective actions for products and clients to reach established commercial objectives and increase competitive advantages.
- Elaborates product positioning, messages, and SWOT analyses to ensure these messages are communicated to the Field Force.
- Participates in proposal, development, and control of the A&P budget.
- Develops and implements promotional materials, events, and campaigns aligned with the agreed marketing strategy.
- Ensures all activities comply with the Pharma Code and existing laws.
- Measures the impact of marketing actions and proposes local market research for relevant products.
- Monitors local market trends, manages CRM systems, and collects data from the field to help develop product initiatives.
- Provides recommendations for new actions to exceed sales and market shares.
Your Skills and Experience:
- Bachelor's degree in business, marketing, communications, life sciences, or healthcare discipline; MBA preferred.
- 7+ years' experience in sales and marketing or related experience in the pharmaceutical, biotech, or medical device industry.
- 2-4 years product management experience preferred.
Benefits:
- We offer a comprehensive benefit plan with numerous choices, including medical plans, life insurance, and a retirement plan.
Estimated Salary: €80,000 - €110,000 per year, depending on location and experience.
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