Senior Licensing Associate

hace 2 semanas

Barcelona, Barcelona, España Mattel A tiempo completo
Job Description

The Opportunity:

In this role, you will be responsible for managing the day-to-day licensing business relationships in the country, covering all Softlines partners. You will identify, pitch, and negotiate new business opportunities, and maintain day-to-day liaison with internal and external stakeholders. You will lead the Iberia SL strategy and build relationships and programs with leading retailers. You will also be responsible for category leading and supporting for assigned categories, across Softlines.

What Your Impact Will Be:

  • Manage all existing licensing deals, including master toy and licensee relationships.
  • Deliver SL country strategy, supporting the Head of Consumer Products Iberia & Italy.
  • Own the retail strategy for Softlines and drive these relationships with Consumer Products programs. Work with Mattel retail team to deliver best-in-class programs.
  • Deliver detailed Joint Business Plans per partner that includes forecast, budget, stretch targets, retail & marketing calendars and relevant product line plans.
  • Pitch and market presentations across Mattel's IP portfolio of brands.
  • Conduct bi-weekly 121 meetings, arrange quarterly business reviews, bi-annual top-to-tops, and track financial goals through forecasting and ambitious sales targets.
  • Deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Product goals; ensure marketing support for top items.
  • Be the internal point person for each licensee to ensure local markets are driving the strategy and goals for partners.

New Business:

  • Research, identify, and pitch new category opportunities and prospective clients.
  • Secure new licensing deals and negotiate renewals.
  • Attend Trade Fairs or category-specific shows.

Strategy:

  • Support Country Lead on key strategy for the market.
  • Analyze the market with SWOT, Gaps, opportunities, category priorities.
  • Research, identify, and pitch new category opportunities and prospective clients.
  • Keep current with changing trends and competition.
  • Work closely with the Product Development, Creative, and Quality & Assurance teams on getting first-class product to market.
  • Work closely with Retail Development, Digital, PR, Regional Franchise, and Local Brand teams to develop joint business plans.
  • Implement marketing and promotional strategies in liaison with internal and external stakeholders.
  • Gather and share category best practice from across the EMEA region.
  • Help find innovative ways to grow the business.
  • Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands.
Qualifications

What We're Looking For:

Experience:

  • Previous experience working in a consumer products, marketing, or sales position.
  • Understanding of the Licensing environment and exposure to Licensing.
  • Soft Lines knowledge; experience working with fashion, apparel, or FMCG.
  • Experience building a joint business plan.
  • Exposure to managing a financial plan and forecasting.

Skills & Education:

  • Degree in Business, Marketing, or a relevant subject or equivalent experience.
  • Proven sales negotiation experience and commercial thinking mindset.
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
  • Solutions-oriented with the ability to 'think outside the box' to deliver additional revenue and opportunities.
  • Ability to influence others; persuasive and able to present messaging impactfully.
  • Commercial acumen with the competence to build and present a strategy.
  • Strong relationship builder and able to navigate internal and external relationships and stakeholders with ease.
  • Fluent Spanish and English is required to perform this role.
  • Strong communication skills, oral and written, able to deliver a narrative.

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