Product Marketing Manager: Driving Product Success

hace 2 semanas


Madrid, Madrid, España Littlebig Connection A tiempo completo
Key Responsibilities

The Product Marketing Manager will be responsible for developing and executing strategies to drive the positioning, messaging, and launch of our product in the market.

  • Product Positioning & Messaging Strategy
    • Develop compelling narratives and key messages for product launches, ensuring alignment with the overall brand strategy.
    • Craft clear customer benefits from technical features in collaboration with the product team.
  • Go-to-Market Planning
    • Define and execute go-to-market (GTM) strategies for new feature releases.
    • Work closely with sales, marketing, and customer success teams to develop GTM plans that drive product adoption and revenue growth.
  • Market Analysis & Research
    • Analyze competitor offerings and identify key differentiators for our product.
    • Gather and report on market insights to inform product roadmap and marketing strategies.
  • Sales Enablement
    • Create and deliver sales enablement materials such as pitch decks, product sheets, FAQs, and competitive battle cards.
    • Train the sales and customer success teams on product positioning, key features, and competitive advantages.

Requirements

  • Prior experience in Product Marketing Management is mandatory (at least 3 years of experience and preferably in a B2B SaaS or tech environment).
  • Master's degree in marketing.
  • Strong understanding of go-to-market strategies, product positioning, and competitive analysis.

Compensation

$144,000 - $192,000 per year.



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