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Product Marketing Manager: Driving Product Success
hace 2 semanas
The Product Marketing Manager will be responsible for developing and executing strategies to drive the positioning, messaging, and launch of our product in the market.
- Product Positioning & Messaging Strategy
- Develop compelling narratives and key messages for product launches, ensuring alignment with the overall brand strategy.
- Craft clear customer benefits from technical features in collaboration with the product team.
- Go-to-Market Planning
- Define and execute go-to-market (GTM) strategies for new feature releases.
- Work closely with sales, marketing, and customer success teams to develop GTM plans that drive product adoption and revenue growth.
- Market Analysis & Research
- Analyze competitor offerings and identify key differentiators for our product.
- Gather and report on market insights to inform product roadmap and marketing strategies.
- Sales Enablement
- Create and deliver sales enablement materials such as pitch decks, product sheets, FAQs, and competitive battle cards.
- Train the sales and customer success teams on product positioning, key features, and competitive advantages.
Requirements
- Prior experience in Product Marketing Management is mandatory (at least 3 years of experience and preferably in a B2B SaaS or tech environment).
- Master's degree in marketing.
- Strong understanding of go-to-market strategies, product positioning, and competitive analysis.
Compensation
$144,000 - $192,000 per year.
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