Product Marketing Strategist
hace 3 semanas
Company Overview:
PVcase is a dynamic company forming a freshly formed product marketing team. We are brimming with potential and promise, offering an ideal opportunity for you to shape the future of product marketing at PVcase.
Job Summary:
We are seeking a highly skilled Senior Product Marketing Manager to oversee messaging framework development, collaborate with teams, and drive sales success.
Responsibilities:
Oversee Messaging Framework: Spearhead the creation and maintenance of a robust messaging framework, outlining priorities and goals for products or themes. Develop key terms, phrases, or statements to ensure consistent messaging across all content.
Collaborate with Teams: Partner closely with sales, product, and cross-functional marketing teams to craft impactful customer-facing materials like pitch decks, one-sheets, case studies, and event collateral. Your work will directly contribute to our sales success and market presence.
Sales Training Development: Understand our sales team's DNA and work hand-in-hand with the Sales Enablement team to develop and update comprehensive training materials. Equip our sales team with the knowledge and tools they need to excel at every step of the sales cycle.
Market and Product Liaison: Serve as the bridge between product and sales teams. Provide valuable market feedback to the product team and share insights on existing and upcoming features with the sales team, ensuring everyone is aligned and informed.
Competitive Analysis: Stay ahead of the curve by monitoring industry trends and competitors. Leverage this knowledge to ensure PVcase remains at the forefront of the solar software market. Translate complex market data into actionable insights that guide product enhancements, keeping both product and sales teams aligned and informed on existing and upcoming features.
Content Creation: Develop engaging and informative sales assets, customer stories, videos, and more. Simplify complex technical concepts to resonate with a broader audience, showcasing the unique benefits of our solutions.
Customer Insights: Utilize your strong analytical and research skills to identify and prioritize customer segments, personas, and use cases. Incorporate feedback from sales representatives to refine and optimize our marketing strategies.
Requirements:
- Bachelor's degree in Marketing, Communications, Market Intelligence, Digital Marketing, or Product Development.
- 4-6+ years in SaaS product marketing with a strong track record of launching successful products and shaping their positioning and messaging.
- Fluent or bilingual in English; additional languages (French, Spanish, German, Portuguese, or Italian) are a plus.
- Proven experience in Sales Enablement by developing and delivering impactful sales tools, training, and presentations.
- Excellent written and verbal skills, simplifying complex ideas into compelling stories.
- Strong research skills, prioritizing customer insights, and understanding competitors.
Salary Range:$120,000 - $150,000 per year
Location:PVcase HQ, USA
About Us:PVcase is a leading solar software company committed to innovation and excellence. Our team is passionate about delivering cutting-edge solutions that transform the industry. If you're a motivated professional looking for a challenging role, we encourage you to apply. Please note that we offer a competitive salary package and opportunities for growth and development.
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