Global Product Marketing Strategist

hace 3 días


Madrid, Madrid, España Signify A tiempo completo
Job Overview

We're seeking a Global Product Marketing Strategist to join our Marcom LL&L and Wiz team in Madrid. As the world leader in lighting, Signify is constantly pushing boundaries.

About Us

Signify is one of the few companies globally to achieve carbon neutrality. Our next sustainability goals are ambitious: doubling our positive impact on the environment and society by 2025.

Job Description

As a Global Product Marketing Strategist, you'll develop product communication frameworks that align with global product strategies. This involves creating consistent and compelling messaging across all regions.

  • New Product Introduction: Craft consumer-centric approaches to ensure that consumer needs and insights drive decision-making.
  • Existing Portfolio: Highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
  • Benefit Positioning and Consumer Insights: Leverage consumer insights to create the positioning of products in charge to drive engagement and sales.
  • Product Brief Translation: Translate product briefs into clear and concise marketing communication briefs.
  • Assets and Content Creation: Develop marketing assets that effectively communicate selling lines, leading to increased sales and market share.
Key Responsibilities
  • Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets.
  • Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.
Requirements

To succeed in this role, you should have:

  • A solid understanding of global product marketing strategies.
  • Excellent communication and stakeholder management skills.
  • The ability to translate complex information into clear and concise marketing messages.
What We Offer

Signify offers a competitive salary of €80,000 - €100,000 per year, depending on experience. You'll also enjoy a dynamic work environment, opportunities for growth and development, and a chance to be part of a pioneering company in the field of lighting.



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