Global Product Marketing Communication Strategist

hace 1 día


Madrid, Madrid, España Signify A tiempo completo

Company Overview
SIGNIFY is a world leader in lighting, constantly pushing the boundaries of innovation. With a strong commitment to sustainability, we're breaking new ground in data analytics, AI, and smart homes, offices, cities, and more. As a carbon-neutral company, our next goals are even bolder: doubling our positive impact on the environment and society by 2025.

Job Description
We're seeking a forward-thinking Global Product Marketing Communication Strategist to join our Marcom team in Madrid. In this role, you'll be responsible for creating comprehensive product communication strategies and new product introduction playbooks that drive engagement and sales.

About You
You'll work closely with global product managers to develop product communication frameworks that align with business objectives. Your focus will be on crafting compelling messaging that resonates with target audiences. To achieve this, you'll need to leverage consumer insights, transforming them into benefits that drive sales and market share. Additionally, you'll coordinate with stakeholders to ensure alignment and consistency in communication efforts.

Key Responsibilities
- Develop product communication frameworks that align with global product strategies
- Implement a consumer-centric approach to ensure consumer needs and insights are at the forefront of decision-making
- Ensure product messaging is clear, targeted, and aligned with overall business objectives
- Craft communication frameworks that highlight differentiation within portfolios
- Leverage consumer insights to create benefits positioning and drive engagement and sales

Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum 3 years of experience in product marketing or a related field
- Excellent written and verbal communication skills
- Ability to translate complex information into clear and concise language
- Strong analytical and problem-solving skills

Salary
The estimated annual salary for this position is approximately €60,000 - €80,000, depending on experience and qualifications. This figure reflects the company's commitment to competitive compensation and benefits packages.



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