Senior Global Marketing Strategist

hace 1 día


Madrid, Madrid, España Signify A tiempo completo

Company Overview

As the world leader in lighting, Signify is constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more.

Salary: $120,000 - $180,000 per year

Job Description:

We are looking for a Senior Global Marketing Strategist to join our Strategy & Marketing consumer team in Madrid. In this role, you will be responsible for developing and implementing global marketing communication strategy & campaigns for the category leader in smart connected lighting: Philips Hue.

You will analyze brand health and key KPIs, define cluster regions, and define the strategy and key communication initiatives to grow the brand in the given clusters. You will work with the global media agency to define a global media framework to guide markets in their local media briefs.

You will also be responsible for defining the messaging framework across the full Consumer Experience Journey and planning required campaigns, deliverables and assets per touchpoint and channel.

The ideal candidate will have a passion for sustainability and a strong understanding of global marketing trends and strategies. If you have experience in developing and implementing global marketing campaigns, we encourage you to apply.

Required Skills and Qualifications:

  • Proven experience in developing and implementing global marketing campaigns
  • Strong understanding of global marketing trends and strategies
  • Ability to analyze brand health and key KPIs
  • Experience working with global media agencies
  • Excellent communication and project management skills

Benefits:

Signify offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. As a company committed to diversity and inclusion, we welcome applicants from diverse backgrounds.

Other Opportunities:

In addition to the above-mentioned responsibilities, the successful candidate will have the opportunity to work on various projects and contribute to the development of the company's marketing strategy.



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