Global Product Marketing Communication Lead
hace 2 días
We are seeking a skilled Global Product Marketing Communication Lead to join our team at Signify in Madrid. This role will involve developing comprehensive product communication strategies and new product introduction playbooks, working closely with global product managers and the content house.
About the Role- Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
- Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
- Leverage consumer insights to create benefits and drive engagement and sales.
- Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
- Create marketing assets that effectively communicate selling lines, leading to increased sales and market share.
To be successful in this role, you will need:
- Highly skilled marketeer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.
- Experience creating Amazon content is a plus.
- Proficiency in translating technical product specifications into consumer benefits and creating a communication strategy for products applied to a vast product portfolio in several regions.
- Experience delivering communication playbooks for new product introductions.
- Understanding of the full marketing mix, including product positioning, product management, distribution channels, price tiers, and competition.
You will have multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry.
Estimated SalaryThe estimated salary range for this role is €80,000 - €120,000 per year, depending on qualifications and experience.
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