Global Product Marketing Manager Orthodontics Position

hace 3 semanas


Madrid, Madrid, España Institut Straumann Ag A tiempo completo
About the Role

The Straumann Group is a global leader in tooth replacement and orthodontic solutions, restoring smiles and confidence worldwide. As the Global Product Marketing Manager Orthodontics, you will drive the commercial success of the ClearCorrect aligner system and associated digital products within the Orthodontist segment globally.

Key Responsibilities:
  • Develop and execute downstream marketing strategies to maximize product adoption and growth throughout the product lifecycle.
  • Understand the Ortho customer mindset, identifying barriers to adoption and use to shape marketing and education strategies.
  • Lead the go-to-market/commercialization plan and execution of global product launches in coordination with cross-functional and regional teams.
  • Collaborate with the Global Growth team to create sales tools, promotional materials, and training programs supporting product adoption and market penetration.
  • Monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • MBA, DDS, DMD, or equivalent dental degree with advanced specialty training in Orthodontics preferred.
  • 3+ years in downstream product marketing, preferably in the orthodontic or broader dental industry.


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