Product Brand Strategist

hace 3 días


Madrid, Madrid, España Imperial Brands Plc A tiempo completo
Job Description

The Role:

We are seeking a skilled Product Brand Strategist to join our team at Imperial Brands Plc. As a Product Brand Strategist, you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches, and portfolio extensions. You will work closely with sales, digital, and trade staff to conceptualise and execute marketing campaigns and strategies that align with the brand's vision, mission, and objectives.

Key Responsibilities:
  • Create Portfolio Brand Objectives, Targets, Equity & Strategy within the Business
  • Develop Portfolio Brand Activation
  • Establish potential product gaps, redundancies or opportunities to define the portfolio brand product portfolio strategy
  • Oversee and assist in the creation of all channel and online materials so that they speak and breathe the brand image
  • Align with the brand central office (Category and Region) on a regular basis regarding objectives, strategy & marketing campaigns throughout the fiscal year
About Us

At Imperial Brands Plc, we are a truly international company, fourth largest in our industry and operating across 120 markets. We have an inclusive, innovative global FMCG business supported by 25,000 employees. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work.

This is a great opportunity for a talented individual to grow and learn, innovate at pace, and be part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers. The estimated salary for this position is around $80,000 - $100,000 per annum, depending on experience. Benefits include a comprehensive compensation package with bonus scheme, pension scheme, generous holiday entitlement, and hybrid/flexible working opportunities as well as inspiring places to work and collaborate with purpose.

If you're passionate about innovation and looking for a challenging and rewarding career in marketing, we'd love to hear from you



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