Marketing Strategist for Blu Brand

hace 1 mes


Madrid, Madrid, España Imperial Brands Plc A tiempo completo

About Us
Imperial Brands Plc is a truly international company, operating across 120 markets. We are a global FMCG business supported by 25,000 employees, driven by a challenger mindset that constantly questions the status quo.

Job Overview
We are seeking a Marketing Strategist to lead the marketing efforts for our Blu brand in Spain. As a key member of our team, you will be responsible for developing and executing marketing strategies that align with the brand's vision, mission, and objectives.

Key Responsibilities
- Develop portfolio brand activation plans
- Create brand objectives, targets, equity, and strategy within the business
- Oversee the creation of channel and online materials that reflect the brand image
- Align with the brand central office on regular basis regarding objectives, strategy, and marketing campaigns throughout the fiscal year

Requirements
- Relevant experience as Product/Brand Manager in FMCG or Tobacco industry
- Fluency in English is a must
- Ability to manage projects in an efficient and effective way in an international environment
- Good communication and interpersonal skills
- Analytical and results-driven oriented
- Microsoft Office proficient/advanced user (PPT and Excel)

What We Offer
In return for your hard work and dedication, you will receive a comprehensive compensation package, including a salary of approximately £45,000 - £60,000 per annum, bonus scheme, pension scheme, generous holiday entitlement, hybrid/flexible working opportunities, and inspiring places to work and collaborate with purpose.


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