Senior Marketing Automation Specialist for Global Hospitality Company

hace 4 días


Madrid, Madrid, España Tbwa ChiatDay Inc A tiempo completo
About Cloudbeds

Cloudbeds is a leading platform that revolutionizes the concept of Property Management Systems (PMS) in the hospitality industry, serving tens of thousands of properties across more than 150 countries worldwide. Built from the ground up to be masterfully unified and scalable, our award-winning Platform brings together built-in and integrated solutions that modernize hotel operations, distribution, guest experience, and data & analytics.

We are a growing team of 650+ employees distributed across 40+ countries speaking 30+ languages. Our diverse team comprises engineers, designers, hotel managers, travel agents, and experts on various subjects, including big data, e-commerce, and compliance. We prioritize our customers and results over titles, foster an inclusive culture, offer flexible paid holidays, and provide access to professional development.

About the Role

We are seeking a highly motivated and detail-oriented Senior Marketing Automation Specialist to join our team. The ideal candidate will have a solid background in B2B Demand Generation or B2B Marketing Operations with demonstrated expertise and proven track record of success in optimizing marketing processes, workflows, automations, and systems, with a strong focus on utilizing Account Engagement (aka Pardot) and Salesforce platforms.

Key Responsibilities
  • Own the lead flow process within our marketing automation platform, ensuring that leads are scored accurately and processed efficiently before being delivered to Salesforce.
  • Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups.
  • Closely partner with Sales, Marketing, and CS/IT teams to uphold the efficiency of our marketing systems.
Requirements
  • Strong analytical skills, meticulous attention to detail, poised professionalism, and exceptional teamwork skills.
  • Demonstrated expertise in marketing automation, workflow optimization, and system integrations.
Location and Salary

This role is based in LATAM/Europe and offers a competitive salary of $80,000 - $110,000 per annum, depending on location and experience. Our company values flexibility, diversity, and inclusion, and we strive to create a harmonious work environment where precision meets collaboration.



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