Automation Transformation Leader for Global Marketing
hace 1 semana
Company Overview
We are Continental, a leading tire manufacturer with a global presence. Our mission is to deliver innovative solutions that enhance customer experiences.
Salary
The estimated annual salary for this position is €85,000 - €110,000 depending on experience and qualifications.
Job Description
Marketing Automation Expertise
As the Automation Transformation Leader for Global Marketing, you will lead the adoption of marketing cloud platforms across our organization. Your expertise in marketing automation tools, such as Salesforce Marketing Cloud and Adobe Campaign, will drive customer acquisition and retention. You will develop comprehensive business cases, outlining value propositions, key objectives, potential ROI, and business benefits.
Marketing Data Strategy and Governance
You will unify marketing data, automate reporting, and identify optimization opportunities using AI-powered predictive models. Ensure all aspects of the platform adhere to relevant data privacy regulations and internal data governance policies.
Cross-Functional Collaboration and Change Management
Develop a change management strategy to drive adoption across the organization. Ensure all relevant teams are adequately trained and prepared for the new system.
Project Management
Lead the MVP phase of implementation, ensuring delivery of critical features while minimizing time to value. Manage project timelines, resources, and budgets to ensure timely and cost-effective delivery.
Qualifications
Academic Background
A degree in marketing, computer science, or an equivalent qualification.
Experience
Minimum 10 years of experience working with marketing platforms in B2B and B2C environments and implementing automation.
Skills
Proven track record of developing marketing data strategies, project management skills, strategic mindset, ability to drive business change, and professional proficiency in English.
Benefits
Professional Growth
You will be part of the Global Marketing team at Continental, reporting directly to the Head of Global Marketing. Enjoy a dynamic work environment with opportunities for growth and development.
Compensation and Benefits
Competitive salary, corporate pension plan, flexible compensation plan, employee discounts, daily restaurant tickets, and more.
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