Global CRM Marketing Specialist

hace 4 días


Madrid, Madrid, España Signify A tiempo completo

About the Role

Are you a marketing specialist looking for a challenging role that combines your skills in digital marketing and customer relationship management? Do you have experience with creating personalized email, in-app, push, and web marketing campaigns?

We are seeking a skilled Global CRM Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and executing highly targeted or personalized marketing campaigns to engage with our customers.

Main Responsibilities:

  • Creating a wide variety of digital marketing campaigns geared towards personalization.
  • Meeting deadlines based on the campaign planner.
  • Ensuring design and layouts of campaigns are user and mobile-friendly and are continuously optimized.
  • Testing every campaign with clearly set hypothesis and data-driven approach.
  • Proofreading / double checking before sending out.
  • Activating campaigns using automation tools.
  • Providing inputs to the design team on optimizing layouts.
  • Maintaining the health of database through smart segmentation to avoid saturation.
  • Tracking and analyzing campaign results.
  • Proactively sharing inputs and best practices with the team on a daily and weekly basis.

Your Qualifications:
  • Minimum 2+ years' experience with proven success in executing highly targeted or personalized email, in-app, push, and web marketing campaigns in a fast-paced environment.
  • Prior experience with marketing automation tools – example: Adobe, Braze, Oracle.
  • Familiarity with CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.
  • Basic understanding of data segmentation and data attribution.
  • SQL knowledge is preferred.
  • Intermediate HTML skills.

About the Company:
  • We are Signify, a global leader in lighting solutions, dedicated to making a lasting difference for brighter lives and a better world.
  • We believe in a culture of continuous learning, creativity, and commitment to diversity and inclusion.
  • We offer opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles.

Benefits:
  • A competitive salary range of €50,000 - €70,000 per annum, depending on experience.
  • Opportunities for career growth and professional development.
  • A dynamic and inclusive work environment.
  • Access to cutting-edge technology and tools.


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