Global CRM Marketing Specialist
hace 4 días
About the Role
Are you a marketing specialist looking for a challenging role that combines your skills in digital marketing and customer relationship management? Do you have experience with creating personalized email, in-app, push, and web marketing campaigns?
We are seeking a skilled Global CRM Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and executing highly targeted or personalized marketing campaigns to engage with our customers.
Main Responsibilities:
- Creating a wide variety of digital marketing campaigns geared towards personalization.
- Meeting deadlines based on the campaign planner.
- Ensuring design and layouts of campaigns are user and mobile-friendly and are continuously optimized.
- Testing every campaign with clearly set hypothesis and data-driven approach.
- Proofreading / double checking before sending out.
- Activating campaigns using automation tools.
- Providing inputs to the design team on optimizing layouts.
- Maintaining the health of database through smart segmentation to avoid saturation.
- Tracking and analyzing campaign results.
- Proactively sharing inputs and best practices with the team on a daily and weekly basis.
Your Qualifications:
- Minimum 2+ years' experience with proven success in executing highly targeted or personalized email, in-app, push, and web marketing campaigns in a fast-paced environment.
- Prior experience with marketing automation tools – example: Adobe, Braze, Oracle.
- Familiarity with CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.
- Basic understanding of data segmentation and data attribution.
- SQL knowledge is preferred.
- Intermediate HTML skills.
About the Company:
- We are Signify, a global leader in lighting solutions, dedicated to making a lasting difference for brighter lives and a better world.
- We believe in a culture of continuous learning, creativity, and commitment to diversity and inclusion.
- We offer opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles.
Benefits:
- A competitive salary range of €50,000 - €70,000 per annum, depending on experience.
- Opportunities for career growth and professional development.
- A dynamic and inclusive work environment.
- Access to cutting-edge technology and tools.
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