Senior German PPC Specialist for Global Expansion
hace 6 días
A leading international company, Avis Budget Group Contact Centre, seeks a highly motivated Senior PPC Specialist to develop and execute the global PPC strategy for the German-speaking markets. The successful candidate will be responsible for owning and managing PPC campaigns across multiple regions, driving performance improvements through keyword optimization, SQRs, and ad extension enhancements. As part of this role, you will also oversee the development and implementation of strategies for Remarketing, GDN, YouTube, and Gmail Ads, ensuring alignment with local marketing teams' goals.
To succeed in this position, you should have:
- Previous experience in PPC advertising
- Familiarity with bid management tools such as Google Search Ads 360, Marin, and Kenshoo
- In-depth understanding of automated bidding and AB testing techniques
- Experience with keyword research, SQRs, and native language skills (German)
- Excellent reporting and analytical skills
- Ability to leverage automation to enhance data-driven insights and improve campaign performance
The ideal candidate will possess:
- Proven track record of delivering high-impact PPC initiatives that drive significant performance improvements
- Experience working with Automation Systems and setting up effective promotions
- Knowledge of landing page improvement and CRO strategies
- Strong budgeting skills and ability to measure ROI
This is an excellent opportunity to join a renowned company and take your career to the next level. With a competitive salary of $60,000 - $80,000 per year, depending on experience, you will be well-rewarded for your hard work and dedication. Apply now to become a key player in our global team
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