Senior Marketing Automation Specialist
hace 3 días
We are seeking a highly skilled Senior Marketing Automation Specialist to join our team at Denodo Technologies, Inc. This role will be responsible for designing and executing complex marketing campaigns using Marketo, ensuring seamless integration with Salesforce.com.
Key Responsibilities:
- Develop and execute advanced marketing automation strategies using Marketo, focusing on lead nurturing, segmentation, and A/B testing.
- Collaborate with global demand generation and partner marketing managers to review processes and verify program logic for accuracy.
- Maintain and optimize Marketo integrations with Salesforce.com and other platforms, ensuring data quality and compliance with regulations such as CAN-SPAM and GDPR.
- Analyze and report on campaign performance, identifying areas for improvement and implementing data-driven solutions.
- Document and communicate best practices in email formatting, list management, optimization, and data hygiene to the marketing team.
- Assist in the planning and execution of Account Based Marketing efforts using Demandbase and leveraging Marketo features.
Requirements:
- A minimum of 3 years of experience working with Marketo from an administrator capacity.
- Bachelor's or higher degree in marketing, computer science, or related field.
- Excellent verbal and written communication skills in English.
- Strong analytical and problem-solving abilities.
- Team player with a positive attitude and ability to learn quickly.
- Familiarity with Salesforce Lightning email deliverability is a plus.
About Us:
Denodo Technologies, Inc. is a fast-growing international organization with teams across four continents, utilizing cutting-edge technology to drive innovation. We prioritize professional growth and offer a dynamic work environment that values knowledge sharing and collaboration.
Salary: The estimated salary for this position is $85,000 - $110,000 per year, depending on location and experience.
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