Digital Performance Marketing Specialist
hace 1 mes
About the Role
We are seeking a highly skilled Performance Marketing Manager to join our team at Coma Ag. As a key member of our marketing team, you will be responsible for developing and implementing effective SEO and tracking strategies to drive business growth.
Key Responsibilities
Provide expert advice to customers on SEO and tracking issues, presenting results and making recommendations for optimizing their digital marketing strategies.
Develop and optimize SEO concepts to increase our clients' organic visibility and traffic, including keyword research, on-page optimization, technical SEO measures, and content creation.
Implement and monitor tracking setups, analyze relevant KPIs, and optimize conversion rates to identify growth opportunities.
Create meaningful reports and derive well-founded recommendations for action to increase campaign performance.
Support the creation and optimization of paid campaigns and ensure performance targets are met through structured monitoring.
Monitor current trends in SEO and tracking, analyze the competition, and take proactive measures to improve performance.
Requirements
Several years of experience in performance marketing with a focus on SEO and tracking.
Enthusiasm about marketing automation, SEO, lead generation, and conversion tracking.
Very good knowledge of Google Analytics, Google Tag Manager, Matomo, SEO tools, HubSpot, ActiveCampaign, and common reporting tools.
Experience in dealing with AI and integrating modern AI tools into your workflow to make our work even more efficient.
A data-driven way of working and analytical skills.
A high level of commitment and initiative.
A passion for digital marketing trends and technical know-how in the field of tracking and web analytics.
About Us
We offer a dynamic and international work environment, flat structures, and a family-like working atmosphere. You will work on-site at our Spanish location in Valencia or remotely, with occasional visits to our Munich office for team events and collaboration.
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