Digital Media Buyer
hace 3 semanas
About Adnovation:
Adnovation is a digital entertainment company that creates, promotes, and monetizes products for various devices. Our content verticals include ed-tech, lifestyle, music, video streaming, fitness, gaming, e-sports, and more.
We are part of EXOGROUP, a group of companies with over 200 talents offering a wide range of services within the digital business landscape. Our headquarters are in Barcelona, and we have offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.
Job Role:
As a Performance Media Buyer, you will develop marketing campaigns to drive traffic to our subscription products across various verticals and geos. Your tasks will include creating, monitoring, and optimizing campaigns for our portfolio of products, focusing on escalation and positive return on ad spend (ROAS).
You will also be responsible for data analysis, preparing reports for management, and proposals and contracts. Your daily tasks will involve media buying on Google Ads (mainly GDN but also Performance MAX & Search) and different programmatic DSPs (DV360, Smadex, Taboola, and more) to reach cost-per-acquisition (CPA) goals.
Responsibilities:
- Media buying on Google Ads and programmatic DSPs
- Setting up, managing, and optimizing campaigns
- Using internal tools, systems, and processes to track key performance indicators (KPIs)
- Daily spend and revenue monitoring
- A/B testing
- Testing new products and segments
- Close interaction with marketing, operation, and business intelligence teams
Requirements:
- 3 years of experience as a media buyer in Google Ads and other programmatic DSPs
- Strong analytical skills, especially with Excel or Google spreadsheets
- Perfect knowledge of performance-based pricing models
- Experience managing Google Analytics 4 and Google Tag Manager or similar tagging tools
- Fluent English and Spanish
What We Offer:
We offer a competitive salary, permanent training, personal development, ambitious career growth, and a winning mentality. Our team thrives on being successful and industry leaders and innovators. If you have a strong technical background and a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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