Digital Advertising Specialist

hace 4 semanas


Valencia, Valencia, España Exogroup A tiempo completo
About Exogroup:

MCO is a performance-based mobile marketing company specializing in digital advertising, customer acquisition, and monetization of mobile traffic through direct carrier billing platforms.

We are part of Exogroup, a set of companies made up of +200 talents offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.

Role:

As a Performance Media Buyer, you will develop marketing campaigns that drive traffic to our subscription products across various verticals and geos.

You will actively create, monitor, and optimize campaigns for our portfolio of products with a focus on escalation and positive ROAS.

Your daily tasks will involve data analysis, preparing reports for management, and proposals and contracts. You will report to your Management on a weekly basis.

Responsibilities:

  • Media buying on Google Ads (mainly GDN but also Performance MAX & Search) and different programmatic DSPs (DV360, Smadex, Taboola, and more) to reach CPA goals. Setup, manage, and optimize campaigns.
  • Use of internal tools, systems, and processes to track main KPIs (CPA / ARPU / ROAS...).
  • Daily spend/revenue monitoring. A/B testing.
  • Testing new products & segments.
  • Proven technical capabilities and understanding, including tracking pixels and server-side tracking systems, and creative optimization.
  • Closely interact with marketing, operation, and business intelligence teams to interpret market insights, client data, and react quickly to implement this back into the business.
  • Direct reporting to the advertising manager.
  • Finding new media buying opportunities inside the programmatic industry to test new DSPs.

Profile:

  • Solid working knowledge of Google Ads & programmatic & RTB ecosystem, and understanding the general needs of online advertising.
  • Detail-oriented with a meticulous approach and ability to manage multiple campaigns successfully.
  • Excellent time management and organizational skills.
  • Money-conscious with an innovative approach and ability to thrive in a fast-paced working environment.
  • Proactive, strong communicator able to involve different teams in the project.
  • Analytical mind, good with calculations and statistical interpretation.
  • Problem-solving attitude.

Requirements:

  • 3 years minimum experience as a media buyer in Google Ads and other programmatic DSPs is mandatory. Strong analytical skills, especially with Excel or Google spreadsheets. Perfect knowledge of performance-based pricing models (CPA, CPI, CPM, CPC, etc.). Experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool. Experience with Looker Studio is a plus. Experience implementing tracking systems. Fluent in English & Spanish.


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