Digital Marketing Specialist

hace 1 semana


Valencia, Valencia, España Exogroup A tiempo completo

About Exogroup

Exogroup is a leading digital business landscape company with a wide range of services offered by +200 talented professionals. Our headquarters are located in Barcelona, and we have offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.

Role and Responsibilities

As a Performance Media Buyer, you will develop and implement marketing campaigns that drive traffic to our subscription products across various verticals and geographies. You will create, monitor, and optimize campaigns for our portfolio of products, focusing on escalation and positive Return on Ad Spend (ROAS). Your daily tasks will involve data analysis, preparing reports for management, and proposals and contracts.

Key Responsibilities

* Media buying on Google Ads (mainly Google Display Network but also Performance MAX & Search) and different programmatic DSPs (DV360, Smadex, Taboola, and more) to reach CPA goals.
* Setup, management, and optimization of campaigns.
* Use of internal tools, systems, and processes to track main KPIs (CPA / ARPU / ROAS).
* Daily spend/revenue monitoring.
* A/B testing.
* Testing new products and segments.
* Close interaction with marketing, operation, and business intelligence teams to interpret market insights, client data, and implement changes quickly.

Requirements

* 3 years minimum experience as a media buyer in Google Ads and other programmatic DSPs.
* Strong analytical skills, especially with Excel or Google spreadsheets.
* Perfect knowledge of performance-based pricing models (CPA, CPI, CPM, CPC, etc.).
* Experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool.
* Experience implementing tracking systems.
* Fluent English and Spanish.
* Strong proficiency with web applications (browsers, software).

Join Our Team

If you have a solid working knowledge of Google Ads and programmatic and RTB ecosystems, and are detail-oriented with excellent time management and organizational skills, we encourage you to apply for this role.



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