Digital Marketing Strategist

hace 3 semanas

Valencia, Valencia, España Exogroup A tiempo completo

About Exogroup: At Exogroup, we develop and create innovative B2C membership-based entertainment products. Our team specializes in digital advertising, customer acquisition, and monetization of traffic through the most reliable payment, security, and advertising partners. We are part of a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.

As a Growth Marketing Specialist, you will be responsible for:

Conceiving growth marketing strategies in coordination with the paid marketing specialists, designers, and content team. Developing, implementing, and managing organic digital marketing campaigns to drive engagement and key conversions. Optimizing marketing funnels for each product, understanding users' needs and identifying friction points.

Key Responsibilities:

  • Develop and execute digital marketing strategies across various organic channels, including SEO, email marketing, content marketing, and social media.
  • Funnel implementation and optimization: from the early stages of awareness to the final key conversions.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Develop email marketing strategies and campaigns, including list segmentation, automation, and performance tracking, to engage with users and increase conversion.
  • Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience.
  • Utilize analytics tools to track and report on key performance indicators.
  • Conduct market research to stay ahead of industry trends and competitor activities to improve acquisition efforts.

Requirements:

  • Bachelor's degree in Marketing, Business, or any related field.
  • 4+ years of experience in developing and implementing high-performance digital marketing and growth strategies from its conceptualization.
  • Proven experience implementing content marketing strategies.
  • Strong understanding of SEO and email marketing.
  • Proficiency in analytics tools such as Google Analytics, SEMrush, Ahrefs, or similar.
  • Proven experience in growing social media communities is a strong plus.
  • Proven experience with email marketing and marketing automation tools.
  • Experience with tagging and experimentation tools is a plus.
  • Excellent analytical skills and attention to detail.
  • Strong communication and teamwork abilities.
  • Fluent in English and Spanish.

What you'll find working at Exogroup:

  • We offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary.
  • Most of all, we offer a position in a team that thrives on being successful and being industry leaders and innovators.

Experience our benefits:

  • Private health care insurance.
  • Flexitime and Summer Schedule.
  • Your Birthday off as a paid holiday.
  • Flexible compensation plan: travel, meals & childcare.
  • Subsidized Catering.
  • Spanish, English, and Portuguese language lessons.
  • Additional internal and external training through our EXOGROUP University program.
  • Access to quality training through the Udemy platform.
  • Training budget & study leave.
  • Subsidized Gym.
  • Calm App subscription.
  • Employee referral program - Earn 2500 Euros by referring someone.
  • Wednesday team breakfast.
  • Daily organic fruit.
  • Free weekly yoga classes.
  • Hybrid remote work.

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