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Digital Performance Strategist
hace 2 meses
About the Role:
We are seeking a highly skilled Digital Performance Strategist to optimize our online marketing campaigns. As a key member of our team, you will be responsible for developing targeted strategies to promote the growth of our B2B customers.
Key Responsibilities:
- Provide expert advice on SEO and tracking issues to our customers, presenting results and making clear recommendations for optimizing their digital marketing strategies.
- Develop and optimize SEO concepts to increase our clients' organic visibility and traffic, including keyword research, on-page optimization, technical SEO measures, and content creation.
- Implement and monitor tracking setups (e.g. with Google Analytics, Tag Manager, Matomo) and analyze relevant KPIs, responsible for the continuous optimization of conversion rates and the identification of growth opportunities.
- Data-based optimization: Create meaningful reports and derive well-founded recommendations for action to increase campaign performance.
- Support the creation and optimization of paid campaigns (e.g. Google Ads, LinkedIn Ads, etc.) and ensure that performance targets are met through structured monitoring.
Requirements:
- Several years of experience in performance marketing with a focus on SEO and tracking.
- Enthusiasm about marketing automation, SEO, lead generation, and conversion tracking.
- Very good knowledge of Google Analytics, Google Tag Manager, Matomo, SEO tools, HubSpot, ActiveCampaign, and common reporting tools.
- Experience in dealing with AI and integrating modern AI tools into your workflow to make our work even more efficient.
- A data-driven way of working and analytical skills.
What We Offer:
- Flat structures, lots of freedom, and a family-like working atmosphere.
- Flexible working hours instead of constant overtime.
- Support with further training opportunities and development meetings.
- Windows or macOS: Choose the hardware that suits you.
