Digital Marketing Strategist
hace 3 días
Zoho Corporation Europe is recruiting for a Digital Marketing Strategist to join our Marketing team in the Spanish region. As a seasoned marketing professional, you will play a crucial role in driving revenue growth and customer engagement across the mid-market segment in this key geographic area.
Key Responsibilities- Develop a comprehensive outbound performance marketing plan and execute on it by collaborating with the sales team on shared commercial objectives.
- Work with creative teams and branding agencies on developing engaging performance marketing campaigns aimed at building the Zoho brand and generating sign-ups to Zoho products with the relevant audience.
- Report progress and campaign effectiveness on a regular cadence, providing ROI analysis and recommending course of action and decision-making based on performance data.
- Organize and host bespoke B2B events, attend trade shows, and networking events representing Zoho across the Spanish region.
You will be responsible for:
- Producing content such as blog posts, articles, webinars, podcasts, and more to showcase Zoho's fit for purpose positioning and working with subject matter experts.
- Determining the total addressable market, conducting research on ICP needs and wants, aligning content production goals with research outcomes, and understanding ICP challenges and more.
- Researching Account Based Marketing strategies and tactics, positioning and proposition, market size, and market opportunities relevant to Zoho's product offerings.
- 5+ years of marketing experience, preferably in a technology or software company.
- Fluency in Spanish and communication level of English is mandatory for this role.
- Ability to navigate complex business processes in a competitive commercial environment with multiple stakeholders.
- A driven individual passionate about technology and its potential to transform business results.
- Self-motivated and comfortable working independently as part of a team.
- Friendly, people-oriented person who excels at building strong relationships with customers, partners, and influencers.
- Strong writing skills are essential for developing compelling combined marketing content in collaboration with sales.
- Willingness to travel occasionally within the Spanish region.
- Competitive salary package aligned with candidate's qualifications, experience, and the market value of the role.
- Supportive and inclusive work environment.
- MacBook, mobile, and paid SIM.
- Company-provided lunch.
- Vibrant international environment.
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