Digital Media Buyer
hace 4 semanas
About Exogroup:
Exogroup is a digital business landscape company with a wide range of services. Our headquarters are in Barcelona, and we have offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.
Role:
As a Performance Media Buyer, you will develop marketing campaigns to drive traffic to our subscription products across various verticals and geos. You will create, monitor, and optimize campaigns for our portfolio of products, focusing on escalation and positive ROAS. Your daily tasks will involve data analysis, preparing reports for management, and proposals and contracts. You will report to your Management on a weekly basis.
Responsibilities:
Media buying on Google Ads (mainly GDN but also Performance MAX & Search) and different programmatic DSPs (DV360, Smadex, Taboola, and more) to reach CPA Goals. Setting up, managing, and optimizing campaigns. Using internal tools, systems, and processes to track main KPIs (CPA / ARPU / ROAS...). Daily spend/revenue monitoring. A/B testing. Testing new products & segments. Proven technical capabilities and understanding, including the use of tracking pixels and server-to-server tracking systems, and creative optimization. Close interaction with marketing, operation, and business intelligence teams to interpret market insights, client data, and react quickly and implement this back into the business. Direct reporting to the advertising manager. Finding new media buying opportunities inside the programmatic industry to test new DSPs.
Profile:
You have a solid working knowledge of Google Ads & programmatic & RTB ecosystem, and understand the general needs of online advertising. Very detail-oriented with a meticulous approach and being able to manage multiple campaigns successfully. Excellent time management and organizational skills. Money conscious with an innovative approach and ability to thrive in a fast-paced working environment. Proactive, a strong communicator able to involve the different teams in the project. Analytical mind, good with calculations and statistical interpretation. Problem-solving attitude.
Requirements:
3 years minimum experience as a media buyer in Google Ads and other programmatic DSPs is mandatory. Strong analytical skills, especially with Excel or Google spreadsheets. Perfect knowledge of the different performance-based pricing models (CPA, CPI, CPM, CPC, etc.). Experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool. Experience with Looker Studio is a plus. Experience implementing tracking systems. Fluent English & Spanish. Strong proficiency with web applications (browsers, software).
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