Brand Strategy Executive

hace 6 días

Madrid, Madrid, España Allianz A tiempo completo

About the Role:

We are seeking a highly motivated and experienced Brand Strategy Executive to join our Customer & Marketing team at Allianz. As a key member of our brand team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence and driving brand awareness through high-quality content.

Key Responsibilities:

  • Develop and implement a cohesive and compelling brand identity across all touchpoints and channels.
  • Work closely with creative teams to ensure visual and messaging elements align with the brand strategy.
  • Coordinate the implementation of the brand identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to ensure that the guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all communications.
  • Identify opportunities and risks for our brand, and act accordingly to them.
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales, and Product, ensuring that the brand is well implemented.

Requirements:
  • Previous experience in similar positions (minimum 5 years).
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar.
  • Excellent relationship and communication skills.
  • Spoken and written Spanish and English.

What We Offer:
  • Be part of a team of experts in different areas of Marketing, where all of us contribute as key pieces.
  • Hybrid working model, with flexibility, and offices adapted to your needs.
  • Real conciliation policies and where people are the most relevant asset of the company.
  • International work environment, within a company that greatly promotes internal mobility, both national and international.
  • Social benefits for lunch and teleworking expenses.
  • Specific training in your field of activity and You Learn We Pay program.

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