Brand Strategy Leader

hace 3 semanas


Madrid, Madrid, España Allianz A tiempo completo

Brand Strategy Leader

We are seeking a highly motivated Brand Strategy Leader to join our Customer & Marketing team at Allianz. As a key member of our team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.

The ideal candidate will have a strong background in brand strategy, marketing, and communications, with a minimum of 5 years of experience in similar positions. You will be responsible for developing a cohesive and compelling brand identity, working closely with creative teams to ensure visual and messaging elements align with the brand strategy.

Key responsibilities include:

  • Developing a consistent visual and verbal identity in the Spanish market across all touchpoints and connecting with our audiences (clients, potential customers, employees, agents, and brokers)
  • Implementing a brand guardian to ensure guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all communications and in our over 2.6K agencies (Points of Sales)
  • Analyzing market trends and tracking brand KPIs through the tools we already have
  • Being the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales, and Product, ensuring the brand is well implemented

What does Allianz need from you?

Previous experience in similar positions (minimum 5 years)

Strong background in brand strategy, marketing, and communications

Excellent relationship and communications skills

Spoken and written Spanish and English

What does Allianz offer you?

Be part of a team of experts in different areas of Marketing (Customer Growth, Media & Performance, Sponsorship...), where all of us contribute as key pieces

A hybrid working model, with flexibility, and offices adapted to your needs

Work in a company with real conciliation policies and where people are the most relevant asset of the company

Being in an international work environment, within a company that greatly promotes internal mobility, both national and international

Social benefits for lunch and teleworking expenses

Specific training in your field of activity and You Learn We Pay program

Participate in our internal events, such as Oktoberfest, Halloween, or the Christmas Party, for you and (if you have them) your children

A Christmas gift card


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