Brand Strategy Specialist

hace 21 horas

Madrid, Madrid, España Allianz A tiempo completo

Brand Strategy Specialist

At Allianz, we are seeking a highly motivated Brand Strategy Specialist to join our Customer & Marketing team. As a key member of our team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence and driving brand awareness through high-quality content.

Key Responsibilities:

  • Develop a cohesive and compelling brand identity for Allianz in the Spanish market.
  • Work closely with creative teams to ensure visual and messaging elements align with the brand strategy.
  • Implement a consistent visual and verbal identity in the Spanish market across all touchpoints.
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to assure that the guidelines are perfectly known by all stakeholders in the Spanish market.
  • Identify opportunities and risks for our brand, and act accordingly.
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales and Product.

Requirements:
  • Previous experience in similar positions (minimum 5 years).
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar.
  • Excellent relationship and communication skills.
  • Spoken and written Spanish and English.

What Allianz Offers:
  • A hybrid working model, with flexibility, and offices adapted to your needs.
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company.
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.

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