Brand Strategy Expert

hace 4 semanas


Madrid, Madrid, España Allianz A tiempo completo

Brand Strategy Expert



We are seeking a highly skilled Brand Strategy Expert to join our Customer & Marketing team. As a key member of our team, you will be responsible for shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.



Key Responsibilities:




  • Develop a cohesive and compelling brand identity
  • Implement a consistent visual and verbal identity across all touchpoints
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers
  • Develop a Brand Guardian to assure that the guidelines are well known by all stakeholders in the Spanish market and implemented in all communications
  • Analyze market trends and track Brand KPIs
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales, and Product


Requirements:




  • Previous experience in similar positions (minimum 5 years)
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar
  • Excellent relationship and communication skills
  • Spoken and written Spanish and English


What does Allianz offer you?




  • A hybrid working model, with flexibility, and offices adapted to your needs
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international
  • Social benefits for lunch and teleworking expenses
  • Specific training in your field of activity and You Learn We Pay program


Participate in our internal events, such as Oktoberfest, Halloween, or the Christmas Party, for you and (if you have them) your children.



We are an equal opportunities employer and welcome applications from all qualified candidates.


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