Brand Strategy Expert

hace 1 semana


Madrid, Madrid, España Allianz A tiempo completo
Brand Senior Expert

Join Allianz's Customer & Marketing team as a Brand Senior Expert and shape the company's brand strategy in the Spanish market. Your role will be to enhance market presence and drive brand awareness through high-quality content.

Key Responsibilities:
  • Develop a cohesive and compelling brand identity
  • Implement a consistent visual and verbal identity across all touchpoints
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers
  • Develop a Brand Guardian to assure that the guidelines are well known by all stakeholders in the Spanish market and implemented in all communications
  • Analyze market trends and track Brand KPIs through the tools we already have
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales, and Product
Requirements:
  • Previous experience in similar positions (minimum 5 years)
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar
  • Excellent relationship and communication skills
  • Spoken and written Spanish and English
What Allianz Offers:
  • A hybrid working model, with flexibility, and offices adapted to your needs
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international
  • Social benefits for lunch and teleworking expenses
  • Specific training in your field of activity and You Learn We Pay program

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