Brand Senior Expert

hace 1 semana

Madrid, Madrid, España Allianz A tiempo completo

Job Description:

We are seeking a highly motivated and experienced Brand Senior Expert to join our Customer & Marketing team at Allianz. As a key member of our team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.

Key Responsibilities:

  • Develop a cohesive and compelling brand identity that aligns with our global purpose and brand principles.
  • Implement a consistent visual and verbal identity across all touchpoints and connecting with our audiences.
  • Work closely with creative teams to ensure the visual and messaging elements align with the brand strategy.
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to assure that the guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all the communications and in our more than 2.6K agencies (Points of Sales).
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales and Product, ensuring that the brand is well implemented.
  • Give support to the company when developing any brand material.

Requirements:

  • Previous experience in similar positions (minimum 5 years)
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar
  • Excellent relationship and communications skills
  • Spoken and written Spanish and English

What Allianz Offers:

  • A hybrid working model, with flexibility, and offices adapted to your needs.
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company.
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
  • Social benefits for lunch and teleworking expenses.
  • Specific training in your field of activity and You Learn We Pay program.

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