Senior Brand Strategist
hace 4 semanas
Brand Senior Expert Role
We are seeking a highly skilled Brand Senior Expert to join our Customer & Marketing team at Allianz. As a key member of our team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.
Key Responsibilities:
- Develop a cohesive and compelling brand identity that aligns with our global purpose and brand principles.
- Implement a consistent visual and verbal identity across all touchpoints, connecting with our audiences (clients, potential customers, employees, agents, and brokers).
- Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
- Develop a Brand Guardian to assure that the guidelines are well known by all stakeholders in the Spanish market and implemented in all communications.
- Analyze market trends and track Brand KPIs through the tools we already have.
- Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales, and Product, ensuring that the brand is well implemented.
Requirements:
- Previous experience in similar positions (minimum 5 years).
- Degree in Business Administration, Marketing, Advertising & Public Relations, or similar.
- Excellent relationship and communication skills.
- Spoken and written Spanish and English.
What We Offer:
- A hybrid working model, with flexibility, and offices adapted to your needs.
- Work in a company with real conciliation policies and where people are the most relevant asset of the company.
- Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
- Social benefits for lunch and teleworking expenses.
- Specific training in your field of activity and You Learn We Pay program.
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