Senior Brand Strategist

hace 4 días

Madrid, Madrid, España Allianz A tiempo completo

Brand Senior Expert Role

We are seeking a highly skilled Brand Senior Expert to join our Customer & Marketing team at Allianz. As a key member of our team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.

Key Responsibilities:

  • Develop a cohesive and compelling brand identity that aligns with our global purpose and brand principles.
  • Implement a consistent visual and verbal identity across all touchpoints, connecting with our audiences (clients, potential customers, employees, agents, and brokers).
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to assure that the guidelines are well known by all stakeholders in the Spanish market and implemented in all communications.
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales, and Product, ensuring that the brand is well implemented.

Requirements:

  • Previous experience in similar positions (minimum 5 years).
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar.
  • Excellent relationship and communication skills.
  • Spoken and written Spanish and English.

What We Offer:

  • A hybrid working model, with flexibility, and offices adapted to your needs.
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company.
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
  • Social benefits for lunch and teleworking expenses.
  • Specific training in your field of activity and You Learn We Pay program.

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