Brand Strategy Specialist
hace 5 días
Job Title: Brand Strategy Specialist
About the Role:
We are seeking a highly motivated Brand Strategy Specialist to join our Customer & Marketing team at Allianz. As a key member of our team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.
Key Responsibilities:
- Develop a cohesive and compelling brand identity that aligns with our global purpose and brand principles.
- Work closely with creative teams to ensure visual and messaging elements align with the brand strategy.
- Implement a consistent visual and verbal identity across all touchpoints and connecting with our audiences.
- Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
- Develop a Brand Guardian to assure that the guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all communications.
- Identify opportunities and risks for our brand, and act accordingly to them.
- Analyze market trends and track Brand KPIs through the tools we already have.
- Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales and Product, ensuring that the brand is well implemented.
Requirements:
- Previous experience in similar positions (minimum 5 years)
- Degree in Business Administration, Marketing, Advertising & Public Relations, or similar
- Excellent relationship and communications skills
- Spoken and written Spanish and English
What We Offer:
- Be part of a team of experts in different areas of Marketing
- Hybrid working model with flexibility and offices adapted to your needs
- Real conciliation policies and a company that greatly promotes internal mobility
- Specific training in your field of activity and You Learn We Pay program
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