Vice President of Product Marketing

hace 4 semanas

Barcelona, Barcelona, España Gelato A tiempo completo
About Gelato

Gelato is a pioneering company that has revolutionized the production of customized items, connecting a global network of production facilities to empower e-commerce entrepreneurs. Our mission is to make customized products more accessible, sustainable, and efficient.

The Role

We are seeking a seasoned Vice President of Product Marketing to lead our product marketing strategy, aligning it with our business goals and market opportunities. This role involves developing and executing comprehensive go-to-market plans, defining product positioning and messaging, and conducting market and competitive analysis.

Key Responsibilities
  • Develop and execute the overall product marketing strategy, ensuring alignment with company goals and market trends.
  • Lead the product marketing team, providing guidance and mentorship to ensure strategic objectives are met.
  • Create and manage comprehensive GTM plans for new product launches, collaborating with cross-functional teams.
  • Define product positioning, messaging, and value propositions to differentiate our products in the market.
  • Conduct thorough market research and competitive analysis to understand market trends and customer needs.
  • Collaborate with the sales team to develop and deliver training, tools, and collateral to enhance their ability to sell the product effectively.
  • Drive customer engagement initiatives, including customer advisory boards, user groups, and customer feedback programs.
  • Develop and manage customer advocacy programs to generate testimonials, case studies, and referrals.
Requirements
  • 10+ years of product marketing experience, including 5+ within the B2B SaaS industry.
  • Experience as a VP, Director, or leading the Product Marketing driving strategy and execution.
  • Proven ability to analyze markets and help drive our go-to-market direction.
  • Data-driven approach to inform strategic decisions.
  • Ability to move at a fast pace and comfortable in an iterative environment.
  • Experience building messaging and content for all go-to-market functions, including demand generation and sales.
  • Experience building and leading high-performance teams, developing and operationalizing brand marketing organizations.
  • Proven ability to help drive team enablement of GTM strategy and content to support.
  • Comfortable working with stakeholders across c-suite, marketing, sales, and customer success.
  • Excellent project management and time management skills.
About Working at Gelato

We are a customer-obsessed team with a passion for innovation and sustainability. Our culture values collaboration, creativity, and camaraderie, and we encourage team members to work from our inspiring office spaces at least three days a week. If you're a driven individual with a start-up mentality and a passion for product marketing, we'd love to hear from you.

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