Vice President of Marketing

hace 4 semanas

Barcelona, Barcelona, España Pvcase, Uab A tiempo completo
About the Role

Pvcase, Uab is seeking a highly experienced Vice President of Marketing to lead our global marketing efforts. As a key member of our executive team, you will be responsible for developing and executing a comprehensive marketing strategy to drive demand generation, brand awareness, and market penetration.

Key Responsibilities
  • Develop and implement multi-channel demand generation strategies to drive qualified leads and sales opportunities.
  • Define and execute a cohesive marketing strategy that aligns with Pvcase's business objectives.
  • Oversee brand development and ensure consistent messaging and visual identity across all marketing channels.
  • Work closely with the product management and sales teams to develop go-to-market strategies for new product launches.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Develop and execute a robust PR and thought leadership strategy to enhance the company's public image and position Pvcase as an industry leader.
Requirements
  • A minimum of 8 years of experience in marketing roles, including at least 5 years in a leadership position.
  • A Bachelor's degree in Marketing, Business, or a related field is required; an MBA or advanced degree is highly desirable.
  • Demonstrated success in scaling marketing efforts for SaaS companies or within the renewable energy sector.
  • Comprehensive knowledge of digital marketing strategies, including SEO, SEM, social media, and content marketing.
  • Proven experience managing agency partnerships for content generation and local market support.
About Pvcase, Uab

Pvcase, Uab is a global solar technology company that provides advanced solar design and site selection solutions. We are committed to fighting climate change through software and have a diverse and talented workforce of over 250+ professionals serving customers in more than 70 countries.

We offer a competitive salary, employee stock option plan, flex benefit package, unlimited remote work flexibility, and a range of other benefits to support the well-being of our employees.

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