Chief Digital Growth Strategist

hace 3 semanas


Madrid, Madrid, España Ab Tasty A tiempo completo
About AB Tasty

AB Tasty is a global leader in AI-powered experience optimization solutions. We empower brands to build better experiences on their websites and apps through personalization, experimentation, recommendations, and search.

We offer integrated web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use our platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.

Founded in 2013, our customer roster includes world-leading brands such as Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH among others. We have 12 offices across the globe: North America, Europe, Asia Pacific.

About the Role

We are seeking a Chief Digital Growth Strategist to lead growth strategies and go-to-market initiatives across multiple regions, including France, Spain, and Italy. You will be responsible for launching, tracking, and optimizing programs and campaigns to acquire and move prospects and customers down the funnel, ultimately generating pipeline and revenue.

Key Responsibilities:
  • Lead acquisition campaigns across multiple channels from ideation to reporting, including Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp) and Organic (Social Media) platforms.
  • Develop and execute demand generation programs (events, partner marketing, advertising) with messaging tailored to specific personas and target audiences.
  • Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing (ABM), and partner-based marketing (PBM).
  • Plan and manage multi-channel lead generation campaigns, with a focus on partner and ideal customer profile (ICP) targets in Southern Europe.
  • Own the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans.
  • Oversee and coordinate key tradeshows and events across France, Spain, and Italy, ensuring strategic partner involvement.
  • Create and orchestrate co-marketing activities with key partners in Southern Europe to drive demand and generate new business pipeline.
  • Improve lead nurturing streams to ensure smooth progression through the sales funnel.
  • Collaborate with the global content team to adapt and activate content for the French, Spanish, and Italian markets.
  • Analyze campaign performance, identify insights (key wins, challenges, opportunities), and take actions to optimize results.
Requirements:
  • 5+ years of experience in digital demand generation strategy within high technology B2B enterprise software or SaaS, preferably with a growth-focused approach.
  • Proven ability to define metrics, develop execution plans, and implement improvements for demand generation campaigns.
  • Strong leadership skills with experience managing a team and collaborating across regions.
  • Excellent communication, collaboration, and planning skills, with a proactive and experimental mindset.
  • Entrepreneurial and ownership mentality; you take the initiative and are eager to find creative solutions to challenges.
  • Familiarity with tools such as Salesforce, Pardot (or HubSpot), Zapier, and WordPress is a plus.
  • Native proficiency in French or Spanish, fluent in English; knowledge of Italian is highly desirable.
Salary Estimate:

The estimated salary range for this role is between €80,000 - €120,000 per annum, depending on location and experience.

About Working at AB Tasty

We offer huge impact, continuous education, and lots of fun Our team is diverse, international, and agile. We believe in trust, autonomy, and open communication. If you're passionate about growing a global company, we'd love to hear from you


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