Global Brand Development Executive
hace 1 semana
Join our dynamic team as a Global Brand Development Executive and play a key role in shaping the marketing strategy for Philips Hue.
About the Role:As a key member of our Strategy & Marketing consumer team, you will be responsible for developing and implementing global marketing communication strategies and campaigns for Philips Hue.
This role involves analyzing brand health and key KPIs, defining cluster regions, and creating strategic plans to grow the brand in those areas. You will work closely with the global media agency to develop a global media framework that guides local markets in their media briefs.
In addition, you will co-create the brand communication strategy for Philips Hue, define messaging frameworks across the Consumer Experience Journey, and plan required campaigns, deliverables, and assets per touchpoint and channel.
A strong consumer and digital marketing background, preferably with 10+ years of related experience, is essential for this role. You should have a high level of English written and spoken skills and be well-versed in both brand building and performance marketing.
Experience in regional and global organizations would be a plus, as would experience in developing consumer campaigns from start to finish.
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