Customer Engagement Strategist
hace 6 días
About Freenow
">Freenow is the Mobility Super App with the largest vehicle choice for consumers across Europe. With over 54 million users in 16 markets and in over 170 cities, we empower smarter mobility decisions to help people move freely and cities thrive.
">Job Description
">We are looking for a motivated and detail-oriented Customer Engagement Strategist to join our CRM team. As a key member of our team, you will lead the creation and launch of customer engagement strategies to improve retention and satisfaction. You will work closely with global and local teams across product, marketing, and operations to ensure new and ongoing campaigns align with our objectives.
">Your Daily Adventures Will Include:
">- Campaign Management: Design, execute, and manage campaigns using Braze across email, push notifications, in-app messages, and more to engage customers at all lifecycle stages.">
- Automation & Personalization: Implement tailored automation strategies for different customer segments, enhancing outreach efficiency and personalizing customer experiences.">
- Performance Analysis: Track campaign results, conduct A/B testing, and leverage data insights to continuously refine and improve performance across channels.">
- Cross-Functional Collaboration: Work closely with global and local teams across product, marketing, and operations to ensure new and ongoing campaigns align with our objectives.">
- Project Management: Prioritize and manage multiple campaigns, ensuring timely and efficient execution.">
- Customer Insights: Use analytics to understand customer behavior, driving personalized strategies that enhance engagement and retention.">
Required Skills and Qualifications
">To be successful in this role, you will need:
">- 2+ years in marketing automation, lifecycle management, or CRM campaign execution.">
- Experience implementing customer lifecycle stages and working with CRM platforms (e.g., Braze, Salesforce, HubSpot).">
- Familiarity with analytics tools (e.g., Tableau, Mixpanel, Google Analytics) and basic SQL or database concepts, with a willingness to learn.">
- Strong problem-solving skills, attention to detail, and ability to manage multiple tasks and stakeholder relationships.">
- Excellent communication skills and a proactive, growth-oriented attitude.">
- Proficiency in English is required, and knowledge of any additional language is an advantage.">
Benefits & Perks
">At Freenow, we offer a range of benefits and perks to support your career and well-being, including:
">- Flexible working arrangements.">
- LinkedIn Learning.">
- Sabbatical & special leave policies.">
- WeRoad partnership.">
- Birthday, 24th + 31st December off.">
- Short term EU work policy.">
- Mobility Credit.">
- Health Insurance.">
- Employee assistance program.">
- Plus more local benefits depending on your work location.">
Diversity, Equity & Inclusion
">Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.
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