Trade Marketing Manager EMEA Distribution

hace 4 semanas

Madrid, Madrid, España Sharkninja A tiempo completo

Trade Marketing Manager EMEA Distribution - Spain

At SharkNinja, we're looking for a talented Trade Marketing Manager to join our team in Spain. As a key member of our EMEA Distribution team, you'll be responsible for developing and executing a channel-specific trade marketing strategy that aligns with our overall business objectives.

Key Responsibilities:

  • Own and deliver the implementation of a channel-specific trade marketing strategy aligned with the overall business objectives.
  • Develop Joint Business Plans with distributors and where appropriate retailers in close collaboration with Sales.
  • Build and maintain excellent relationships with key retail partners, ensuring regular meeting and communication cadence in order to secure best opportunities in-store and online.
  • Ensure execution of GTM, product and communication plan in store and online in line with our brand positioning.
  • Develop creative ideas to drive awareness, engagement, and conversion of consumers with our products in store (both off- and online).
  • Develop and execute promotional campaigns, including seasonal promotions, proposition, and co-marketing initiatives. Manage the budget in close collaboration with Sales.
  • Monitor and analyze the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
  • Plan and execute Trade Shows, retailer events and instore branded space, working with regional hub and relevant agencies to deliver best-in-class execution.
  • Understand performance of existing POS activations and drive changes where needed.
  • Develop and maintain Brand Shops on retailers' websites in accordance with NPD launches.
  • Ensure all data, assets and product information is provided to retailers for product listing in time and in line with launch dates.
  • Drive country marketing initiatives to deliver and own the sales out number.
  • Manage and coordinate marketing co-op budgets, aligning closely with Account Manager to optimize spend.

Requirements:
  • Bachelor's degree in marketing, business, communications, or a related field.
  • Fluent English and Spanish.
  • 5 years + of working experience in a related field with in-depth understanding of the distribution and retail landscape in Spain.
  • Team player personality.
  • Flexibility and ability to win in a fast-paced environment.
  • Ability to work in a global environment and understand structures and roles & responsibilities.

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