Crm Specialist

hace 1 día

Barcelona, Barcelona, España Lastminute Group A tiempo completo
Job Description

Lastminute Group is seeking a highly skilled Crm Specialist to join its Marketing team based in Chiasso.

The ideal candidate will have a natural passion for communication, user engagement, and content creation, and will be highly creative and aware of the power of communication to create engagement, drive results, and inspire people's behaviors.

As our new Crm Specialist, you will be part of an international and cross-functional team, executing Crm and Social marketing strategies based on commercial objectives and implementing creative, cost-efficient campaigns to retain more customers and increase the unitary margin.

You will be responsible for the execution related to Crm, content, and channel optimization (Crm, Smm), brand consistency, analytics, and meaningful measurement.

Key Responsibilities:

  • Create and implement a successful Crm Strategy leveraging all available Users' Bases
  • Create unique content for our Crm strategy, products, initiatives, and different channels
  • Publish high-quality content that is in line with our content strategy and our short-term and long-term marketing goals
  • Push this content through Crm and Social Media channels
  • Provide and contribute to the requirements and specifications for our Crm and content-related projects, clearly communicating and maintaining relationships with all stakeholders, acting as the main point of contact for the Technical and Project Management team throughout the project's implementation phases
  • Track performance and progress using qualitative and quantitative metrics to measure the success of your initiatives
  • Prove the success of our content projects by following up with reports on their performance

Management and analysis of the customer database to provide insight and recommendations for future campaigns.

Qualifications:

  • 2+ years Crm and Social Media and writing experience
  • Experience using a customer engagement platform (Braze as a plus)
  • Excellent understanding of content marketing, demand generation, and the customer life cycle
  • Ability to deliver and convey measurable results using digital marketing analytics and tools (Google Analytics, Excel, Data Studio)
  • Exceptional understanding of how to optimize content for success on Social and Crm lifecycle and different platforms

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