Crm and Social Media Specialist

hace 1 mes

Barcelona, Barcelona, España Lastminute Group A tiempo completo
Job Title: CRM and Social Media Specialist

We are seeking a highly skilled CRM and Social Media Specialist to join our Marketing team in Chiasso. As a key member of our international and cross-functional team, you will be responsible for executing CRM and Social marketing strategies based on commercial objectives and implementing creative, cost-efficient campaigns to retain more customers and increase the unitary margin.

Key Responsibilities:
  • Create and implement a successful CRM strategy leveraging all available user bases
  • Develop unique content for our CRM strategy, products, initiatives, and different channels
  • Publish high-quality content that aligns with our content strategy and short-term and long-term marketing goals
  • Push content through CRM and Social Media channels
  • Provide and contribute to requirements and specifications for CRM and content-related projects, clearly communicating and maintaining relationships with all stakeholders
  • Track performance and progress using qualitative and quantitative metrics to measure the success of your initiatives
  • Prove the success of our content projects by following up with reports on their performance
Requirements:
  • 2+ years of CRM and Social Media experience
  • Experience in using a customer engagement platform (Braze as a plus)
  • Excellent understanding of content marketing, demand generation, and the customer life cycle
  • Ability to deliver and convey measurable results using digital marketing analytics and tools (Google Analytics, Excel, Data Studio)
  • Exceptional understanding of how to optimize content for success on Social and CRM lifecycle and different platforms
About Us:

By joining our company, you will have the chance to grow thanks to our career journey and internal mobility perspective. You will work a shorter working week (36h), with 4 hours on Friday morning, and enjoy continuous training thanks to our company platform. You will also benefit from employee discounts on travel, receive 2 days off per year for volunteering, and participate in amazing corporate events.

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