CRM and Social Media Specialist

hace 2 días

Barcelona, Barcelona, España Lastminute Group A tiempo completo
Job Description

Lastminute Group is seeking a highly skilled CRM and Social Media Specialist to join its Marketing team based in Chiasso. The ideal candidate will have a natural passion for communication, user engagement, and content creation, and will be highly creative and aware of the power of communication to create engagement, drive results, and inspire people's behaviors.

Key Responsibilities
  • Create and implement a successful CRM strategy leveraging all available user bases
  • Develop unique content for CRM strategy, products, initiatives, and different channels
  • Publish high-quality content that aligns with our content strategy and short-term and long-term marketing goals
  • Promote content through CRM and Social Media channels
  • Provide and contribute to requirements and specifications for CRM and content-related projects, clearly communicating and maintaining relationships with all stakeholders
  • Track performance and progress using qualitative and quantitative metrics to measure the success of initiatives
  • Prove the success of content projects by following up with reports on their performance
  • Build visually engaging newsletters that clearly highlight benefits for customers and generate high engagement
  • Manage and analyze customer database to provide insight and recommendations for future campaigns

Requirements:

  • Strong understanding of CRM and Social Media strategies
  • Excellent communication and content creation skills
  • Ability to work in a cross-functional team
  • Strong analytical and problem-solving skills
  • Experience with CRM and content-related projects

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