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Crm and Social Media Marketing Specialist

hace 1 mes

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About the Role

Jetcost, a metasearch website, is seeking a CRM and Social Media Specialist to join its Marketing team in Chiasso. The ideal candidate will have a passion for communication, user engagement, and content creation, with a creative and strategic approach to CRM and social media marketing.

The successful candidate will be responsible for executing CRM and social marketing strategies, implementing creative and cost-efficient campaigns to retain customers and increase unitary margin. This includes planning and delivering email campaigns across product categories and segments, improving customer retention and loyalty.

The CRM and Social Media Specialist will work closely with the Traffic Acquisition team to distribute multi-channel campaigns and achieve corresponding KPIs. The goal is to entertain, inspire, inform, and assist users while driving business results.

Key Responsibilities

  • Execute CRM and social marketing strategies based on commercial objectives
  • Implement creative and cost-efficient campaigns to retain customers and increase unitary margin
  • Plan and deliver email campaigns across product categories and segments
  • Work closely with the Traffic Acquisition team to distribute multi-channel campaigns
  • Measure and analyze campaign performance to achieve corresponding KPIs

About Jetcost

Jetcost is a metasearch website that enables users to search for and compare flights, hotels, and rental cars from a range of suppliers. The company operates in 38 countries across Europe, Asia, and America and is part of the Lastminute Group, a publicly traded multinational group in the online travel industry.